What’s a .mobi

What is a .mobi site and who needs one?

The domain name mobi is a top-level domain (TLD) in the Domain Name System of the Internet. Its name is derived from the adjective mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web.

There are technical solutions that provide similar benefits as mobi, which can tailor any website to small display (using Small Screen Rendering technique). However, these browsers must still download an entire page (with graphics and other related files) which, if not optimized for mobile phones, can be time-consuming and expensive to download.

Who Needs a .mobi?

The simple answer is, if you are a business and you want to be found by ALL of your potential customers, You Do!

A .mobi site can be expensive to register, create, maintain and host so most SEO and internet marketing companies don’t provide them as part of their basic service packages.

SuperGlobe provides a .mobi option for all of it’s SEO clients. To find out more and ensure your company is found by millions of mobile phone and tablet users, call 1 800 505 1709 or contact us via the internet.

Companies that support the .mobi format

Google “Google is pleased to support mTLD in setting the standards that will define the future of mobile content, and most importantly, improve the experience of our users. Creating one mobile domain encourages content that is designed and optimized specifically to help users navigate the unique environment of the mobile world.”

Microsoft “Ultimately, dotmobi will enable users to find predictable content and services from the businesses that provide them. This will have a major and significant impact on both the mobile and internet industries.”

Nokia “Establishing dotmobi is an important milestone. Forming the joint venture company has helped to formalize the work that has been put into the initiative, and we look forward to seeing dotmobi domains benefit all mobile users.”

Samsung “Samsung believes that mTLD will enhance the mobile users’ internet experience by providing a mobile friendly domain .mobi. We fully support and want to deliver beneficial products/service to the consumers in the mobile industry. By being a part of mTLD, Samsung believes that these goals can be achieved.”

Ericsson “A mobile top-level domain will bridge the gap between the internet and the mobile users, making content more mobile user friendly. The .mobi domain will simplify the Internet experience using mobile devices. By working across industries, dotmobi will cater for a continuous growth in mobile data and help bringing enriched services to mobile users.”

Vodafone “Vodafone has been a keen supporter of the dotmobi initiative from the very beginning. This new sponsored top level domain will greatly increase the use and discoverability of mobile Internet content and dotmobi sites will guarantee a high quality experience when accessing the Internet from mobile devices. The dotmobi domain will further fuel the growth of the mobile Internet, with more content and service offerings available around the world. This is a great step forward for the mobile Internet and will significantly enhance the consumers’ mobile experience overall.”

T-Mobile “T-Mobile is pleased to see the mobile Top Level Domain significantly gain support across mobile and media industries and to take an active role in developing and shaping best practices for using the Internet on the move. As we are continuously committed to deliver simple and reliable products to best serve our customers, we encourage the adoption of the .mobi namespace in the mobile environment to leverage a compelling mobile experience. We are going to leverage .mobi within our Web’N'Walk and Office in Your Pocket strategy.”

Telefónica Móviles “Telefónica Móviles has joined mTLD to promote the mobile domain dotmobi and the actions that from mTLD will be carried out to support internet community to enter in the mobile world. We strongly bet for .mobi as an efficient way to stimulate the creation and the utilizacion of internet services from the mobile.”

Telecom Italia Mobile “There are one billion internet users and almost two billion mobile users. Dotmobi will revolutionize the use of Internet via mobile devices, it will be the first choice destination for mobile internet. It is a great opportunity.”

Hutchison Whampoa “Hutchison believes that the development of .mobi represents an important stepping stone to tailoring mobile friendly internet content and services to customers needs. We believe that .mobi will play an important part in improving the customer experience and drive mobile data and content use.”